Our history

DO IT ORGANIC is a leading organic food wholesaler based in the Netherlands, but we partner with producers and farmers around the globe. We offer a wide range of organic food ingredients and bulk health foods. We also offer packing for private labels and high-quality consumer products through our brands Amaizin, La Bio Idea and Basta!. 

But it wasn’t always this way; the brand came from humble beginnings and quickly grew to become the successful organic food wholesaler we recognise today. 

Our history as an organic products distributor

In 1991 in Barneveld, the Netherlands, Poppe Braam founded DO-IT as an importer and distributor of organic food ingredients and Italian products grown and processed by a group of Sicilian farmers and producers.

Poppe was driven by his strong commitment to organic farming and his desire to build sustainable trade relations with farmers in developing countries and buyers in Europe.

It was his entrepreneurship, experience in the organic field and support for farmers and producers globally that allowed DO-IT to keep growing and become the leading organic products distributor it is today.

But, after more than 30 years of dedicated leadership to his company, Poppe decided it was time to pass the baton and move on to his next adventure. So, in 2019 he handed over the mission to make organic agriculture the standard to Hendrik Wijnen. With fresh ideas and a passion for sustainable food, he and the rest of the team will keep driving the company forward and pushing for change.


In 2021 DO-IT presented the new company name and logo to articulate its commitment to the environment, climate and biodiversity. To make an activating statement, DO-IT changed their name to DO IT ORGANIC with the brand statement ‘Together for our planet’.

DO IT ORGANIC will continue with its mission until organic farming and food are the standard across the globe. For our planet, for our future.

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