WINNER KING WILLEM I AWARD

Press release - 21 May 2026

Recognition for sustainable and resilient entrepreneurship

The King Willem I Plaque for Sustainable Entrepreneurship is a distinguished recognition for companies that have structurally embedded sustainability within their strategy, operations and supply chain collaboration. According to the King Willem I Foundation, the assessment focuses on innovation capability, future readiness, sustainable impact and resilient entrepreneurship. The plaque is awarded to organizations that demonstrate how economic growth can go hand in hand with social responsibility, and that build towards a future-proof planet and economy with courage, decisiveness and perseverance.

Sustainability at the core of DO IT Organic

Winning the King Willem I Plaque underscores the conviction with which DO IT Organic has operated for more than 35 years: 100% organic should be the norm. Guided by this belief, the B Corp™ certified company builds scalable organic supply chains through long-term partnerships with farmers, producers and customers.

DO IT Organic positions itself not as a traditional intermediary, but as a long-term supply chain partner connecting organic farmers and producers with customers worldwide. This approach requires the courage to consciously choose organic, the decisiveness to invest internationally in transparency and scale, and the perseverance to consistently pursue this path for decades. The company’s operations are firmly rooted in four organic principles: Care, Health, Ecology and Fairness, which guide everything from fully traceable supply chains and long-term partnerships to fair pricing.

Innovation plays a key role. With the launch of the first international B2B webshop for organic ingredients, DO IT Organic has made organic trade digitally accessible, transparent and professionally scalable. At product and brand level, the company also demonstrates that organic can be attractive and contemporary, with brands such as Amaizin and the award-winning La Bio Idea. In 2026, DO IT Organic established a new entity in the United States, expanding its presence to make organic ingredients more accessible to customers in the US market.

Scaling up organic operations requires courage, decisiveness, and perseverance

CEO Hendrik Wijnen responds proudly to the recognition:

“This plaque feels like a confirmation of the path we have consciously chosen. Scaling organic requires courage, decisiveness and perseverance — especially when you commit to transparency, fair supply chains and long-term responsibility. With the scale we have today comes a responsibility to provide direction and contribute to a resilient and future-proof food system. This recognition motivates us to embrace that responsibility every single day.”