THE GOJI BERRY STORY

From the fertile fields of Ningxia to tables around the world, the goji berry may be small, but its impact is anything but. In this article, we follow the journey of this organic powerhouse - from careful cultivation and processing to its nutritional value and everyday versatility.

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A YEAR IN THE LIFE OF A GOJI BERRY

The lifecycle of a goji berry begins anew each spring as the fields of Ningxia, in the north of China, burst back into life. By June and July, these vibrant bushes are laden with ripe berries ready for harvesting.

Farmers hand-pick each berry with care to preserve its delicate skin and nutritional value, ensuring every berry is harvested at peak ripeness. After the harvest, the berries are first dried in on-site greenhouses before they later undergo a second drying process in local facilities. This gradual drying method ensures they retain their bright red color, antioxidant-rich composition, and unique flavor.

FROM LOCAL FIELDS TO GLOBAL TABLES

Once dried, goji berries are transported to processing plants where they are cleaned and sorted. Advanced techniques such as UV light treatment are used to reduce microbiological risks without the use of chemicals. X-ray detection technology is then used to identify any foreign materials and the final quality check involves manual sorting to remove any remaining impurities, ensuring that only the best berries make it into the packaging. Because cross-contamination can happen so easily and the skin of these berries is also the end-product, choosing organically grown goji berries is the safest and most reliable option.

NUTRITIONAL POWERHOUSE

Goji berries are celebrated not only for their taste but are also attributed with health benefits. Studies published in journals like the Journal of Agricultural and Food Chemistry validate the high antioxidant content of these berries, and they have long since been used in traditional Chinese medicine to promote longevity and vitality. But whether you’re guided by science or simply by taste, this little red berry can liven up lots of dishes both sweet and savory!

TINY FRUIT, MANY USES

In addition to the organic dried goji berries sourced by DO IT Organic in bulk, the fruit is also locally processed as juice, puree, concentrate and in capsules. Not only used as food or drink, it is also incorporated in skincare: it’s a very popular ingredient in China. Closer to home, you can easily incorporate goji berries into your everyday diet. Just sprinkle them on your morning cereal, blend them into a smoothie, or mix them into your yogurt for a nutrient-packed snack. Their unique, slightly sweet and tangy flavor makes them a versatile addition to a wide range of applications.

FIND OUT MORE

Discover the stories behind our organic ingredients: where they come from, how they grow, and the journey they take to reach their final destinations.

Interested in sourcing organic goji berries for your business? Get in touch with us, and we’ll be happy to share everything about our organic supply chain and product range.

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